OUR STORY
In the heart of Amadea is a story — a passion ignited by our founder who believed in redefining luxury.
Through her multicultural journey, an idea took root: What if beauty was more than just appearance?
What if it was a reflection of our values, our choices, and the authenticity with which we approach the world?
OUR VISION
For Amadea, clean beauty is not a trend but a responsibility. We meticulously select each ingredient, ensuring its safety and revealing its purpose transparently.
In a world where the term "clean" can be ambiguous, we redefine it with integrity, standing by products that are as kind to your skin as they are to the environment.
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Clean beauty, in our vision, goes beyond the product. It's about an ethos, a commitment.It's the joy of finding that perfect shade, the confidence of knowing it's made with care, and the pride of wearing something that aligns with your values.
69%
of consumers source ingredient's information elsewhere than from brands directly
1%
of consumers find brands content educational enough to deepen their knowledge about clean and safe beauty
70%
of consumers, in various studies, indicate that they want brands to be transparent about their ingredient sourcing and production processes.
80%
of cosmetics may contain at least one ingredient linked to adverse health effects